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Foto van schrijverGeorge Begemann

The Innovation Incubator: Fostering Workplace Creativity and Innovation

Bijgewerkt op: 25 okt.

In our previous post, we saw how Mr. Rush promoted wellness in the workplace. Now, let's explore his exciting attempt to encourage innovation and creativity among his employees.


Feeling confident after the success of his wellness programme, Mr. Rush turned his attention to fostering innovation within A Busy Company Inc. He had been reading about creative problem-solving and was particularly inspired by Ed Catmull's "Creativity, Inc."


With his usual enthusiasm, Mr. Rush launched an "Innovation Incubator" initiative. The plan was to dedicate every Friday afternoon to creative thinking and problem-solving, free from the usual constraints of day-to-day operations.


The first "Innovation Friday" was a mix of excitement and confusion. Mr Rush had transformed the largest conference room into a "creativity zone," complete with colourful bean bags, LEGO sets, and walls covered in whiteboard paint.



creativity on white paper by three kids


As the weeks went on, Mr. Rush introduced new techniques. He brought in Edward de Bono's "Six Thinking Hats" method, assigning different coloured hats to represent different ways of thinking. This led to some amusing moments, particularly when the entire management team was seen in a meeting wearing an assortment of colourful headgear.


Not all the ideas were winners. The "Random Word Association" brainstorming session led to a proposal for "underwater toasters for eco-friendly mermaids," which, while creative, wasn't quite the market disruption Mr. Rush had in mind.


Despite the occasional odd idea, Mr. Rush began to notice changes. People were more willing to speak up in meetings, offering ideas that they might have previously kept to themselves. Cross-department collaborations were forming naturally, leading to some unexpected but exciting project proposals.


The real test came when a major client requested a complete overhaul of their product with a very tight deadline. In the past, this would have led to panic and overtime. Instead, Mr. Rush called an emergency Innovation Friday session.



four happy people wearing colourful hats


The room was buzzing with energy as people from different departments huddled together, scribbling ideas on every available surface. Mr. Rush watched in amazement as his team tackled the problem from angles he had never considered.


In the end, they not only met the client's request but exceeded it, delivering a revolutionary design that would go on to win industry awards.


As the team celebrated their success, Mr. Rush reflected on how far they'd come. The Innovation Incubator had done more than just generate ideas - it had changed how his team thought about problems and solutions.


Mr Rush realised that true innovation wasn't about having all the answers but about creating an environment where questions were encouraged and creativity could flourish. As he looked at the colourful "Innovation Incubator" sign hanging in the office, Mr. Rush felt a sense of pride. A Busy Company Inc. was no longer just busy - it was buzzing with ideas, energy, and possibility.


Have you ever tried to encourage innovation in your workplace? What methods have you found effective in fostering creativity and problem-solving? Share your experiences in the comments below, or reach out for a personalised discussion on cultivating an innovative culture in your organisation.



As Mr. Rush basked in the glow of his company's newfound innovative spirit, a new challenge began to take shape on the horizon. The success of the Innovation Incubator had brought increased attention to A Busy Company Inc., and with it, a flood of feedback - both positive and negative. How would Mr. Rush handle this influx of opinions and critiques? Join us next week as we dive into "The Feedback Fiasco" and discover how Mr. Rush navigates the tricky waters of open communication and constructive criticism in the workplace.


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